Search visibility is the percentage of all clicks for your tracked keywords that land on your website. So let’s tackle the intricacies of organic traffic first. In fact, you should never rely on a single number without knowing what’s behind it. However, it’s not an indicator of SEO success without more context in most cases. If you ask SEOs what data they look at the most, it’s likely organic traffic. In the end, you’ll understand what really reflects your SEO efforts and how. Average session duration / time on page.We’ll go through the following 10 SEO metrics worth tracking:įollowed by these four metrics that are popular but actually don’t matter:
Some are essential, many are useful, and others are just vanity metrics that won’t help you make better decisions.īut how do you know which are which? You’ll find the answers here. SEO metrics are indicators that help you understand whether your SEO is working.
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